The old ways of debt collection are not working anymore, so Alltran approached Morsekode with an aspirational goal. Not only did they seek to find solutions that transform the lives of the families, businesses, and communities they serve, but they also hoped to transform their industry as a whole from debt collection to revenue cycle management. To assist them, Morsekode conducted a full brand redesign, including a new name, brand identity design, and website rebuild. Modern typography and graphics, a bold color palette, and lively photography united to create an approachable and energized, yet professional, brand. This translated into an engaging website with messaging and resources to assist the industries they serve, the families they are striving to help, and employees they hope to inspire.
My role in this project included developing a website concept and building out additional website pages based on the selected concept.