Braun Intertec partnered with Morsekode to refresh their brand and modernize their web presence. Their previous website had become outdated and was increasingly difficult to update. This was hindering their efforts to illustrate their full range of capabilities to potential clients, as well as attract younger employees. By meeting with several employees and touring their facility, we were able to learn about their unique processes and people involved in the business. The overall takeaways were science, solutions, and approachability, which were incorporated into the creative work. The website features on-location photography of real employees, as well as unique layouts to assist in sharing their complete story.
My role in the project included participating in the facility tour, assisting during the on-location photoshoot, developing a design concept for the website, and building out additional website pages based on the selected concept direction.
