Heads Up is an phase one exploration into developing a product, brand and marketing tactics around the concept of developing an application that supports its users by delivering notifications, reminders, and information from their various applications to them in a consolidated way when and where they need them. The “smart app” features also allow it to learn and customize to each user’s personal lifestyle. In addition, users are able to flag activities and locations where frustrating or extra-special experiences occurred to assist in providing customized notifications. For example, if you always forget your sunglasses when you head to a baseball game, or a particular restaurant has horrible parking, it will learn to provide an additional alert to grab your sunglasses before you head out to a game or tack on additional travel time the next time you have a lunch date at that restaurant.
Solve simple yet common frustrations for members of our target audience in unexpected ways. For example, at a location where busy professionals are likely to be (conference, tradeshow, downtown city block, etc.) offer branded umbrellas to those who forgot theirs when it begins to rain. Include a tag or card with a phrase like, "Let us give you a heads up on what's coming your way."
Utilize catchy messages and bold graphics to draw attention in on social platforms and connect with influencers in the time management and productivity space. Content with tips on how our audience can manage their days and take control of their schedules can be utilized on platforms such as Pinterest to drive traffic to the website.
