A retail real estate company seeking to reinvent retail for the modern world enlisted the skills of the Morsekode team to design and develop a web-based tool to live within the App Data Room platform. This tool is used by their sales team via tablets to access and display information regarding their current retail locations along with information about the surrounding areas and competitors. The design allows the user to view locations from a nationwide level, and drill all the way down to a single mall.
For this project, I was involved in both the user experience and visual design of the tool. I conducted high-level research, developed wireframes, designed a visual style direction based on existing brand assets, and created prototypes of the tool.
